DNA

Technology is in our DNA. Traditionally, weight blocks with more of the mass placed around the equator drive the RG down and read the midlane better. This means the DNA will rev much harder in the middle portion of the lane with an incredible amount of down-lane motion.

Fragrance: Strawberry Shortcake
Released: March 17th, 2023
Color: Red/Black/Violet

WHEN SCIENCE AND TECHNOLOGY COLLIDE

We start from the innermost part, the weight block, and work our way out. In this case, it’s the inventive Supercoil weight block. The intent was to develop a super low RG shape with a greater undrilled intermediate differential. Traditionally, weight blocks with more of the mass placed around the equator drive the RG down and read the midlane better. The cutaway on the Y-axis helps to maintain dynamic integrity after drilling. When it’s time, the coverstock is poured. In just a few minutes as the liquid transitions to a solid, an extreme amount of heat (about 200 °F) needs to be released for this to happen.